FRONT OF CARD

Front text

Extracted from page 45.

PEOPLE @ WORK PROFILE DESCRIPTION

Marcus is the charismatic motivator—the leader who changes the weather in a tired room. When distance to the goal feels long, he reconnects people to purpose and to each other. His energy lands because it is grounded in specifics: customers served, problems solved, names recognized. Marcus does not simply inspire; he helps people see where they fit in the story and why their work matters. When he is at his best, belief becomes momentum and momentum becomes progress.

CRAFT -

Forged close to the audience—sales floors, product roadshows, community organizing— Marcus learned that attention must be earned. His craft pairs narrative with evidence: a clear “why now,” visible metrics, and the next moves that make ambition believable. He understands the power of symbols and rituals—kickoffs, recognition moments, launches—but anchors them in disciplined follow-through so the story remains credible after the applause fades.

CHARACTER -

Confident yet outward-facing, Marcus treats the microphone as a responsibility rather than a spotlight. He listens before he frames, names contributors directly, and absorbs blame publicly when things miss. His optimism is deliberate, not naïve—grounded in preparation and reinforced by a willingness to admit when he has overreached.

CAPABILITY -

Marcus translates mission into meaning. He connects numbers to narratives, welcomes tough questions, and turns discussion into commitments with owners and timelines. By spotlighting diverse contributors and reinforcing shared purpose, he raises energy while keeping teams aligned on what must happen next.

DRIVE -

Marcus is motivated by belonging with purpose. His measure of success is not the speech itself, but the moment a room of individuals becomes a team moving toward the same outcome— belief sustained long enough for results to arrive.

T H E C H A R I S M A T I C M O T I V A T O R

Better The Deck

CODE NAME:

Marcus

BACK OF CARD

Back text

Extracted from page 46.

FOR THE CHARISMATIC MOTIVATOR @ WORK OPPORTUNITY FOR COACHING

Marcus is at a crossroads because the strength that defines him—energizing people around a compelling story—depends on clarity about where the organisation is truly heading. Recently, that clarity has begun to feel less certain. As strategic signals from the leadership group shift or remain implicit, Marcus finds himself working harder to inspire momentum without always feeling confident about the longer-term direction he is pointing people toward. Over time, this creates risk. If the story outruns the strategy, belief can weaken and Marcus’s credibility can erode. Coaching will help him reconnect with the strategic center of the organisation—strengthening how he reads the leadership pulse, tests direction early, and ensures the narrative he carries reflects where the business is genuinely going. Marcus: “I’m good at helping people believe in where we’re going—but lately I’m not always sure I have the clearest read on where that actually is. My goal is to get closer to the real direction of the business so the story I’m telling people is grounded in something solid.” SET THE COURSE - Strengthen his read on strategic direction by seeking regular counsel from senior leaders and operators closest to the business plan. Position himself in conversations where priorities are shaped so the narrative he carries reflects the organisation’s real trajectory.

SHAPE THE TEAM -

Build closer partnerships with operational leaders who can challenge assumptions and ground momentum in delivery reality. By inviting these voices into planning and communication early, Marcus ensures belief is reinforced by credible execution paths.

MAKE IT WORK -

Anchor inspiration to a small set of visible metrics and commitments, developed in partnership with trusted operators. By asking others to help hold the story accountable to results, Marcus ensures the energy he generates continues long after the moment of inspiration.

C H A L L E N G E S A N D O P P O R T U N I T I E S T O B E B E T T E R

CODE NAME:

Marcus

Better The Deck

REFER TO COACHING ROUND ONE INSTRUCTIONS